Participants compete for the National Championship (overall victory), the Junior Championship (drivers up to 25 years old), and the Super Star title (drivers aged 40 and up).
Muscle Car Racing since 1975
The Championship
V8 Thunder Cars has been thrilling audiences with Sweden’s most exciting racing since 1975, when the series began as the Super Star Cup. A large grid of twenty or more cars, each with a 475-horsepower V8 under the hood, and rules designed to ensure that money doesn’t decide the winner promise intense and close battles out on the track.
V8 Thunder Cars blends elite and grassroots racing like no other class in Sweden. The racing is top-notch, while the paddock remains open and welcoming to fans – a cup of coffee with your favorite driver is never far away.
In 2025, the V8 Thunder Cars national championship will include five rounds at Sweden’s top racetracks:
May 9–10: Anderstorp (three heats)*
July 11–13: West Coast Race, Falkenberg (three heats)
August 15–16: Kanonloppet, Karlskoga*
September 19–20: Grande Finale, Mantorp Park*
*Held together with the Porsche Carrera Cup Scandinavia
Environment
The 475-horsepower engines in V8 Thunder Cars run on alkylate petrol from Aspen—Aspen Plus 20% Renewable—a new fuel developed specifically for the class for this season. The fuel is virtually free from benzene, toluene, sulfur, and other aromatics, and contains 20 percent renewable components.
The class’s tire supplier, Yokohama, has for many years been at the forefront of developing environmentally friendly tire production. Instead of petroleum-based softeners, the tires use orange oil.
The Platform
YouTube
Live streaming on YouTube:
Five rounds, twelve heats
Total broadcast time: approximately six hours
Professional production by Almiro AB
Professional and experienced commentator with background from CMore, Swedish Radio, and more
Sponsorship Opportunities:
Sponsor logos at the beginning and end of the broadcast
Branded graphics during the broadcast (e.g., “Results presented by Sponsor X”)
Editorial marketing (e.g., interview with sponsor before the start, etc.)
High engagement, frequent updates, photos, videos, and results create a strong sense of presence during a race weekend. V8 Thunder Cars has 6,700 followers and strong video reach – entirely through organic reach.
Cumulative reach in 2024 (2023):
335,000 (171,000)
Cumulative interactions: 38,400
Video views in 2024: 52,000 minutes
Live-streamed coverage and studio segments on Facebook!
Pre- and post-race talk, interviews, and exciting features create a sense of presence even for fans who aren’t at the track.
Sponsorship Opportunities on Facebook:
Branded photo collages
Appearances in studio segments
Sponsor logos in videos
The Arena
It’s on the track where the action happens, and it’s where the audience gets that true experience that can never be replicated in front of a screen. We work to connect the digital experience with the real one – we do this by involving the audience in award ceremonies and by creating an online presence that sparks a craving for the real-life experience.
Driver of the Race
The heat's sponsor selects the driver who has delivered the best performance, regardless of placement. The driver is then featured alongside the sponsor on Facebook, etc. The heat's sponsor is also exposed on the results page of the website, in TV graphics, and more.
The Podium
V8 Thunder Cars works to close the gap between participants and the audience. That’s why the class has its own podium area in the paddock, where the audience can share the joy and disappointment with their favorite drivers. The podium backdrop showcases our sponsors and is visible in all photos from the award ceremonies.
Hospitality
Hospitality in the paddock, open to participants, sponsors, and partners – slip in for a cup of coffee, watch the production of the TV studio segments, and feel like you're at the heart of the action.
Magazine
Together with the publisher Albinsson & Sjöberg’s magazine Bilsport Rally & Racing, V8 Thunder Cars produces a magazine every year about the season, which is sent out to Bilsport magazine’s subscribers. The total print run is approximately 15,000 copies. The magazine is also distributed in the paddock.
Advertising and/or editorial advertisement opportunities are available!
Advertising
Advertise in the V8 Thunder Cars magazine – the magazine is sent as an insert to Bilsport magazine’s subscribers.
Target audience for Bilsport magazine: Men (86%), most of them aged 25-55, with a strong interest in cars and technology. 60% of readers own two or more cars. 36% live in municipalities with over 90,000 residents, and 39% live in municipalities with fewer than 25,000 residents. More than 60% of readers live in detached houses. In addition to cars and technology, there is a strong interest in music, vacations, movies, and DIY/home improvement activities.
Homepage
The V8 Thunder Cars website offers racing fans the latest news, results, standings, and images – and it also provides several opportunities for exposure for sponsors.
Statistics
With 20,000 visitors per year and 50,000 views, V8 Thunder Cars offers exposure to the most dedicated racing fans. Rotating or fixed sponsor exposure on the homepage and all subpages.
Landing Page
A landing page where visitors at the track and fans at home have access to all the information they need during a race weekend – schedule, live streaming, TV studio segments, results, standings, and much more. The landing page is easily accessible via a QR code.
Get In Touch!
Performance AutoMotive Scandinavian AB is run by Anders Conradzon. The company is based at Ljungbyhed Motor Circuit, where it's also possible to test drive a V8 Thunder Cars car for those interested.
Are you interested in getting involved? We offer everything from ready-made partner packages to tailored collaborations – we’ll find a solution that suits your company!
Fill out the form here, and we’ll contact you shortly!